Read the ingredients.
Who made this? What do they want from you? If the only answer is "your time," put it back on the shelf.
Serving — A balanced media diet
We are what we read, watch and scroll. The Media Nutritionist is a small project pushing back against disinformation, misinformation, and the everyday theft of your attention — and quietly championing the media that actually feeds you.
01 — The idea
How we consume media affects our wellbeing — and unlike food, what we eat ends up on everyone else's plate too. We share it, far and wide.
The impact of screen time, social feeds and infotainment on our minds is a bit like climate change a generation ago: the evidence is still emerging, but the concerns are real, widespread, and often misrepresented by the very platforms they criticise.
The Media Nutritionist is one small voice highlighting both the good and the bad uses of media — as a warning, and an encouragement — to help you make more nutritious choices about what you read, watch and share.
No moral panic. No nostalgia for a media past that was never that healthy either. Just a few honest labels on what we're being fed.
02 — Principles
Who made this? What do they want from you? If the only answer is "your time," put it back on the shelf.
Outrage and novelty are sugar. They feel like substance. They aren't. Notice the after-taste.
Books, essays, documentaries, real conversations. Slower to chew, far more nourishing.
A monoculture of one feed is no diet at all. Disagreement, in good faith, is a vegetable.
Forwarding is feeding others. Take a beat. Check the label. Decide if you'd serve this to a friend.
An hour, a day, a weekend without a feed. The world keeps turning. You sleep better.
03 — Channels
We're just getting started. The shelves are sparse on purpose — quality over feed velocity. Pick a channel, give it a moment, and let us know what you'd like a label put on next.
YouTube · The main course
Long-form essays, breakdowns and field notes on what's healthy, what's junk, and what's quietly poisoning the well. New videos as we cook them.
Subscribe on YouTubeInstagram · Daily snacks
Visual labels, posters and short-form notes — quick warnings about questionable ingredients, and the occasional recommendation worth your time.
Follow on InstagramFacebook · The dinner table
Where the longer conversations happen — stories, source links, and the occasional argument with people who really should know better.
Follow on FacebookTikTok · Bite-size labels
30-second nutrition labels for the things you scroll past. Quick, sharable warnings about junk media — served on the platform that needs them most.
Follow on TikTok04 — Newsletter
No daily push, no algorithmic urgency. The newsletter goes out only when there's a real label worth printing. Unsubscribe with one click, any time.